VOSON used to investigate audience formation
In 2015, Researchers from the University of Missouri and the Northwestern University published an article titled “How Do Global Audiences Take Shape? The Role of Institutions and Culture in Patterns of Web Use” in the Journal of Communication, which examines the role of cultural and technological factors in audience formation behavior, on the WWW.
The VOSON software was used by corresponding author Assistant Professor Harsh Taneja at the School of Journalism, University of Missouri, for collection, construction and analysis of networks of hyperlink data.
Insight From Online Networks