Where does social media fit into your business?

A recent article on Forbes.com has highlighted the importance of social media and its role in the marketplace. In addition to understanding how to leverage social media within a business (by e.g. creating a social media public relations or communications position), Forbes also emphasizes that knowledge of one's own business and how it interacts with social media via the Internet is a crucial factor in understanding today's marketplace:

"No matter the size or nature of your business, a knowledge of your company’s strengths, target market, and product or service niche is an essential part of any successful social media marketing platform." (Forbes.com, 8 August 2012)

Uberlink can help businesses learn more about their market, product placement and reputation, and services offered both on the web and through social media.